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PONEY Welcomes Core Procurement Delegation from Georgia, Signing Cooperation to Open a New Chapter

Dec 20, 2025

On December 20, 2025, PONEY warmly received a distinguished core procurement delegation from a renowned welding machine importer in Georgia, marking a significant step in expanding its global market presence. The visiting delegation was led by two pivotal figures: Senior Engineer Mr. Otar Demetrashvili, whose expertise lies in technical evaluation and application standards, and Product Manager Mr. Nika Chachkhiani, responsible for market strategy and product portfolio planning. They were cordially accompanied throughout the visit by Mr. Steven, the Sales Manager of PONEY, who provided comprehensive insights into the company's operations.

The delegation embarked on an extensive and meticulous tour of PONEY's advanced manufacturing facilities. Their journey covered the sheet metal processing workshop, where raw materials are precision-shaped; the automated spray coating workshop ensuring durable finishes; the dust-free electronic component production workshop critical for circuitry reliability; the streamlined finished product assembly lines; the efficiently managed parts warehouse; and the innovative R&D laboratory. This thorough inspection allowed the Georgian guests to gain a holistic understanding of PONEY's integrated production layout, robust technological R&D capabilities, and the meticulous quality control system embedded at every stage.

The highly intelligent production equipment, standardized full-process workflows, and stringent quality control mechanisms observed during the visit left an profoundly positive impression on the delegation, who had traveled a considerable distance. Mr. Steven elaborated to the guests that PONEY has successfully established a fully integrated, independent production system. This system encompasses the entire manufacturing process from core components to finished products, including key stages such as sheet metal fabrication, surface spray coating, customized production of cables and transformers, and PCB SMT processing. He emphasized that this comprehensive in-house, full-industry-chain layout is a strategic cornerstone. It fundamentally guarantees the stability and consistency of product quality from the very source. Furthermore, it significantly shortens order delivery cycles and provides the agility to flexibly meet diverse customer customization demands. This setup precisely aligns with the stringent welding machine application standards required across various high-end industrial scenarios. Ultimately, this integrated approach strengthens PONEY's core competitiveness in the global welding equipment market through superior quality control and efficient delivery performance.

PONEY Welcomes Core Procurement Delegation from Georgia, Signing Cooperation to Open a New Chapter

Mr. Steven further detailed a key milestone, noting that PONEY completed a comprehensive upgrading and transformation of its entire production line portfolio in 2021. This modernization initiative involved the introduction of world-leading automated production and precision testing equipment, which has yielded remarkable outcomes. On the productivity front, the upgrade has driven an increase in production efficiency exceeding 40%, substantially boosting the capacity to handle large-scale and bulk orders. Concurrently, on the quality assurance side, multiple additional precision testing procedures were implemented. This has resulted in the formation of a rigorous closed-loop quality control system, covering incoming component inspection, in-process quality checks, and exhaustive finished product testing prior to shipment. These measures have successfully controlled the product failure rate to an industry-leading level of 0.2%, a testament to PONEY's relentless and uncompromising pursuit of product excellence and reliability.

The visit to the product sample room proved to be a particularly engaging segment. Here, the delegation exhibited strong and focused interest in the MAGICMIG-500DP model, a flagship multi-functional digital MIG industrial welding machine representing PONEY's industry-leading standards. Mr. Steven explained that this advanced equipment is equipped with high-performance IGBT modules and utilizes sophisticated digital intelligent coordinated control technology. It features a robotic arm signal interface for automation readiness, boasts a high duty cycle for demanding applications, and offers wide compatibility with various welding materials. Due to its outstanding and reliable performance, the machine finds extensive application in high-end heavy industries such as aerospace, automobile manufacturing, shipbuilding, medical equipment fabrication, and major construction engineering projects, fully capable of meeting diverse and challenging welding requirements.

To personally evaluate the equipment's capabilities, the Georgian clients conducted a comprehensive hands-on operational test of the MAGICMIG-500DP on the factory floor. Following the practical test, Senior Engineer Mr. Otar Demetrashvili was visibly impressed and could hardly conceal his approval. He remarked excitedly, "This machine demonstrates exceptional arc stability and delivers flawless, high-quality weld results. Its performance aligns perfectly with our technical specifications and is exactly the ideal equipment we have been seeking for our market." Demonstrating immediate confidence in the product, he proceeded to hold a live video conference with his downstream distributors in Georgia. During the call, he provided a detailed introduction to the core advantages, precise technical parameters, and potential application scenarios of this welding machine. Furthermore, he proactively recommended a complementary range of PONEY's low-power industrial models, as well as a versatile portable MIG welding machine with an integrated 7-in-1 function set and built-in cutting capability, thereby broadening the scope of potential cooperative business discussions.

Subsequent to the successful product tests and presentations, Mr. Otar Demetrashvili, Mr. Nika Chachkhiani, and Mr. Steven adjourned to a meeting room for a focused and in-depth business negotiation lasting approximately one hour. Both parties engaged in thorough discussions on several core commercial topics, including the product pricing system, standardized after-sales service policies, and guaranteed order lead times. The negotiations were productive, resulting in multiple key consensus points. As a tangible outcome and a sign of strong commitment, the two sides signed a trial order on the spot with a total value of US$115,000. This initial order lays a solid and practical foundation for fostering long-term cooperative relations in the future. During the talks, Product Manager Mr. Nika Chachkhiani specifically put forward a significant strategic proposal, expressing his company's desire to become PONEY's exclusive distributor within the Georgian market. Both sides reached a preliminary agreement on this proposition and committed to jointly drafting an exclusive cooperation agreement in the follow-up phase to steadily advance and formalize the partnership.

The visit and the subsequent agreement signing by the Georgian delegation not only effectively showcased PONEY's formidable technological strength and growing brand influence within the welding equipment industry but also inaugurated a promising new chapter for both sides. This collaboration is poised to deepen PONEY's market penetration in Georgia and create a mutually beneficial and win-win partnership. Moving forward, PONEY remains committed to empowering its global partners with its high-quality products and professional, responsive services, continuously striving to elevate its brand status as a trusted and leading choice in the global welding equipment sector.

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